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Spain’s women’s team is finally being heard after years of being ignored

An unwanted kiss has turned Spain’s World Cup victory into an uncomfortable public reckoning.

But the Spanish women’s squad is making the most of the moment, using the surge of interest in their team to further a years-long push for changes in how women’s soccer is run.

Spanish players have spent years calling attention to what they say is a pattern of bad management, sexism and a lack of ambition in the women’s program — but were largely ignored.

The question now: With a World Cup trophy and the world paying attention, will there be any change?